Case Studies

Case Study – Good Things Ahead book by James Onsomu We partnered with author James Onsomu to launch his debut memoir, Good Things Ahead, a powerful story of African leadership, hope, and legacy. Our digital campaign spanned Instagram, Facebook, TikTok, and LinkedIn, driving awareness, engagement, and sales across the U.S., U.K., and African diaspora audiences. Over the full campaign, the book reached 190,000+ viewers, fueled by compelling short-form videos, testimonial features, and targeted content that resonated deeply with readers aged 25–44. TikTok delivered 155,000+ views, Facebook reached 80,000+ people, and Instagram Stories drove the highest percentage of purchase link taps. We also introduced an email sign-up campaign to build the author’s future readership, generating quality leads for upcoming releases. Impact Highlights: Total reach: 190,000+ TikTok views: 155,000+ Facebook reach: 80,000+ Instagram engagement: Strong retention & highest % of link taps Email list growth: New subscriber base established for future launches This campaign demonstrated our ability to translate attention into action, connecting inspiring stories with the audiences who value them most.